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About Us

Our Mission at WattFits is simple.

High Quality Kit, Affordable Prices, Support Cycling.


We’re passionate cyclists on a mission to give back to the sport by creating more opportunities for young women.When we set out to build our own team, we quickly discovered that high-quality cycling kit came with a premium price tag. So instead of accepting it, we turned the challenge into an opportunity—creating premium kit that helps fund the future of cycling.
After testing countless suppliers, we’ve partnered with the very best to deliver products we’re proud to wear.
Every purchase helps support UK cycling, with a portion of our profits going directly towards the WattFits ATC Coaching Team as they prepare to make their debut in 2027.